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destn.ai steps in as your organization's AI team — the same relationship a managed service provider has with your network, but built for artificial intelligence, and only for DMOs. From how ChatGPT, Gemini, Claude, and Perplexity represent you to travelers, to the internal tools your own staff use every day, we run it so you don't have to build the department yourself.
It's not a question of whether to adopt AI anymore — boards and partners are already asking. The real questions are how, when, and with what budget: who owns it, what the first move actually looks like, and how to fund it without carving out a full-time hire.
AI strategy falls to whoever's already stretched thinnest — if it's owned at all. There's no time to track a landscape that changes monthly, let alone build a plan around it.
Staff experiment individually with ChatGPT or Copilot with no shared workflow, no governance, and no sense of what doing this right actually looks like for a DMO.
AI wasn't in last year's budget, and nobody's sure if the right move is a small pilot or a full platform commitment — so it waits for a cycle that never comes.
Six service pillars, one retainer — spanning how AI systems represent your destination to travelers and how your own staff use AI internally every day. We're not an SEO or GEO shop with an AI feature bolted on; we're the AI team your organization would build in-house if you had the budget and the hiring pipeline for it.
A structured assessment of your current environment, workflows, and opportunities — resulting in a prioritized 90-day plan.
We recommend and administer your AI stack inside your own accounts — configuring, provisioning, and managing it the way an internal IT team would, just focused entirely on AI.
A usage policy, approved-tool list, and data privacy standards your staff can actually follow — built for a public/nonprofit organization.
Recurring, role-specific training for marketing, partnerships, leadership, and operations teams.
Board report generation, partner listing audits, content briefs, and visitor inquiry triage — built to save real staff hours.
We interpret your AI-visibility monitoring data and turn it into a prioritized, board-ready action plan.
A 3–5 week engagement: prompt-testing across major AI engines, an entity & schema audit, and a content gap analysis.
A scored, evidence-based picture of how AI systems currently discover and describe your destination.
Findings sorted into quick wins, medium-term content work, and structural fixes — presented to leadership.
Ongoing strategy, governance, training, and delegated tool administration on a monthly retainer.
We re-run the audit to show the trend line and prove the work is moving the number.
We score every destination across six weighted categories, then translate the result into a board-ready scorecard and a prioritized action plan — not just a traffic chart.
Pricing depends on your organization's size and where you're starting from, so we scope it together rather than post a rate card. Here's how organizations typically work with us, and who each option tends to fit.
Most AI consultants understand artificial intelligence. Most tourism consultants understand destinations. Very few people understand both — plus the industry-standard destination CMS/CRM platform most DMOs already run on, the partner data ecosystems built around it, and the board reporting cycles that define how a DMO actually operates.
destn.ai is built on that combination. We're not a search or GEO agency doing AI on the side, and we're not a software vendor with our own dashboard to protect — we function as your organization's AI team, the way a managed service provider runs your network, except this one is built only for DMOs.
No. We recommend and help administer AI-visibility monitoring tools where useful, but our work is the strategy, governance, training, and administration layer around them — not a software product.
You do, directly with the vendor. destn.ai is granted delegated administrator access inside your own accounts — we never appear on a technology invoice.
Typically 3–5 weeks from kickoff to a delivered scorecard, findings report, and 90-day roadmap.
No. SEO and GEO agencies focus on content and search tactics. AI visibility is one of our six service pillars, but most of our work is internal — governance, staff training, workflow automation, and hands-on tool administration across your whole organization. We're a consulting firm for organization-wide AI enablement, functioning as your destination's AI team the way a managed service provider handles your network.
Tell us about your destination and we'll follow up to schedule an intro call and scope your Assessment.